Galway Executive Skillnet

Online Marketing

November 20 2008

Westbic, Galway Technology Centre, Mervue

9.30 – 5pm

€60 members GES €75 non members.

Description: This entry-level one-day course provides an excellent and in-depth insight into the latest innovations in online marketing.

It covers techniques for your own website such as search engine optimisation, blogging and link building and offsite activities such as search marketing (Google Adwords), usage of discussion forums, engaging with bloggers and the current technique for running campaigns on social networks such as Bebo and Facebook.

Audience: This course is suitable for all levels of Staff with a basic understanding of the World Wide Web.

It is a non-technical course and is suitable for non-IT staff whose effectiveness would be enhanced by a greater awareness of the current state of the World Wide Web and techniques designed to attract more website visitors and convert them into customers.

It is especially beneficial for those individuals who have responsibility for PR, Marketing and customer interaction in an organisation.